This week, Netflix, launches a campaign to celebrate the leading ladies on screen and in real life. As part of the debut Ramadan campaign in the Middle East, the story will be brought to life through a creative video execution, along with a socially lead influencer campaign from the region.
This campaign draws connections between Netflix internet streaming shows and everyday life, while showcasing hero TV shows and movies, which capture the vibrancy of modern womanhood and celebrate strong, powerful women in the Middle East.
In parallel, the brand is celebrating female leads across region, with a month-long social media campaign that showcases talented women across the Gulf by linking them to their corresponding favourite female characters who inspire them, highlighting the leading role females in a number of Netflix shows and movies.
The inspirational ladies involved include Amy Roko, Tima Shomali, Alaa Balkhy, Hatoon Kadi, Maha Jaafar.
This video shot in the region shows women in inspirational leading roles, breaking historical Hollywood stereotypes and challenging perceptions that women all over the world today face both in the workplace and at home.
From the likes of Queen Elizabeth II, who proves you can balance family life with one of the most important jobs in the country, to Lorelai in Gilmore Girls, whose strength of character shines through in every single episode, these women are breaking barriers and perceptions with their rich and complex backgrounds.
As you may or may not know, a movie 'Easter egg' is an inside joke or hidden message within a scene, and this Netflix ad showcases a series of these within our favourite Netflix shows such as 'Girlboss', '13 Reasons Why', 'Orange Is The New Black', 'The Crown' and more.