Bollywood favourite drapes the sari revival

"Too many women think of the sari as something that is very backward and not cool," the award-winning Indian designer Sabyasachi Mukherjee told AFP.

"I want to tell them: 'The sari is beautiful, it is forgiving, it is unique, and it is exotic to the whole world'."

Mukherjee's efforts to modernise the sari by using unusual fabrics such as velvet while maintaining its iconic silhouette is fuelling a revival of the traditional drape.

Arguably India's most successful fashion designer -- with an annual turnover of USD 11 million -- 38-year-old Mukherjee is passionate about the garment.  

Mukherjee has more recently devoted his efforts to designing pre-pleated and easy-to-tie saris that are at the same time exquisitely embroidered.

Here's a look at some of his collections.

 

 

 

 

 

 

 

 

(All pictures: Courtesy AFP)

(Text AFP)