Kareena's little black dress drives Dubai crazy

Bollywood actress Kareena Kapoor and Ajay Devgn promote their movie 'Satyagraha' in Dubai, August 19, 2013. (Supplied)

Malabar Gold & Diamonds’ brand ambassador Kareena Kapoor and Bollywood actor Ajay Devgn launched a new TV Commercial of the brand during their visit to Cosmos lane, Bur Dubai outlet on Monday (19.08.13).

The duo along with their 'Satyagraha' director Prakash Jha addressed the huge crowd gathered at the venue.

The trio also visited the Malabar store in Bur Dubai area where Kareena admired the jewelry around the store & tried some as well.

The new TV commercial features Kareena which brings a wide range of latest jewllery from Malabar Gold in the market.

Few lucky fans got the oppurtunity to click pictures with Kareena and Ajay. The winner received a diamond ring from Kareena.

A stage was set up adjacent to the store where CITY FM RJs hosted the event and the Bhangra artists performed.

The security team had to work really hard to control the large gathering of crowd who came to see a glimpse of the superstars.

This is for the first time she is visiting any of the Malabar Gold & Diamonds store after being endorsed as their brand ambassador. Following the store visit, both the superstars staged and released the new TV Commercial.

'Satyagraha’, which releases across UAE cinemas today (Thursday), captures the uprising of the middle class against a corrupt and unjust system that leaves it with no recourse but to form a spontaneous movement to challenge the status quo.

In the film, Devgn plays a corporate honcho, while Kapoor essays the role of a political journalist. 

Earlier in the day Prakash Jha, Ajay Devgn and Kareena Kapoor  addressed a press conference and spoke extensively about their movie. The suprise package was co-star Amitabh Bachchan who interacted with the media via Skype.

(All pictures supplied)

Follow Emirates 24|7 on Google News.