Salma Hayek chooses scarlet for new movie

Salma Hayek and Kevin James pose during the launch of their film "Here Comes the Boom" in Cancun. (REUTERS)

Mexican actress Salma Hayek and Kevin James pose during the launch of their film "Here Comes the Boom" in Cancun. (REUTERS)

Mexican actress Salma Hayek arrives to the launch of her film "Here Comes the Boom" in Cancun. (REUTERS)

Kevin James attend the 'Here Comes the Boom' (GETTY/GALLO)

Salma Hayek and Kevin James attend the 'Here Comes the Boom' (GETTY/GALLO)

Salma Hayek promote her new movie Here Comes the Boom in Cancun, Mexico. (AP)

Kevin James and Salma Hayek attend the 'Here Comes the Boom' press conference at Summer of Sony 4 Spring Edition held at The Ritz Carlton Hotel in Cancun, Mexico. (GETTY/GALLO)

(L-R) Producer Michelle Murdocca, director Genndy Tartakovsky, and Adam Sandler, Andy Samberg and  Kevin James pose during the launch of their film "Hotel Transylvania" in Cancun. (REUTERS)

Kevin James poses next to his character "Frankenstein" during the launch of his film "Hotel Transylvania" in Cancun. (REUTERS)