After setting the box office cash registers ringing, Bollywood actress Amy Jackson will screen her latest 'Singh is Bliing' for 500 workers in Dubai.
The special screening will be held today at Star Cinemas, Lamcy Plaza, as part of the 'B with Heart' charity campaign that aims to bring joy to the lives of blue collar workers and their families in Dubai.
The actress, who stars opposite Akshay Kumar in the action-comedy film that's currently playing in UAE cinemas, stated in a short video message that she was elated to be a part of this charity initiative.
According to organisers Plan B, the idea came about following a research study they conducted that stated 80 out of 100 workers had never been to a cinema in Dubai, while 30 had never seen a movie in a theatre.
The 'B with heart' campaign also has the support of actor Kumar, who sent his own words of encouragement via a video message, but will not be attending.
The screening is to be held at 5pm.
Amy Jackson in Dubai... 'Singh in Bliing' for 500 labourers