Beautyworld Middle East begins in Dubai

The 21st edition of Beautyworld Middle East 2016 in Dubai kicked off on Sunday in what promises to be the most exciting edition yet in its 21-year history.

More than 1,530 exhibitors from 60 countries are participating at the region’s largest international trade show for beauty and wellbeing at the Dubai International Convention and Exhibition Centre.

At least 60 exhibitors confirmed they would launch new products in the Middle East across the three-day event’s five focus areas of Cosmetics and Skincare; Fragrance; Hair, Nails, and Salon Supplies; Machinery, Packaging, and Raw Materials; and Professional Equipment and Spa.

Organiser Messe Frankfurt Middle East expects more will be revealed on the opening day, but has offered a ‘top ten’ pick to look out for, as global manufacturers aim for a greater slice of the Middle East and Africa’s vibrant $25.4 billion beauty and personal care market.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said, "The inspirational line-up of products from the world’s most creative brands at Beautyworld Middle East 2016 will shed a light on the latest innovations in beauty and wellness, while the scores of special features will redefine the way the regional beauty and wellness market does business."