Dubai home to highest number of online shoppers in UAE

Dubai is home to the highest number of online shoppers in the UAE despite having the world’s largest number of malls, according to a new survey.

Findings by shopping platform, which tracks online retail trends throughout the country, nearly 46 per cent of Dubai residents purchase goods online compared to just 27 per cent in Abu Dhabi and 10 per cent in Sharjah. Al Ain represents 4 per cents of the nation’s online shoppers, Ras Al Khaimah and Ajman 3 per cent and Umm Al Quwain 2 per cent. Fujairah makes up 1 per cent.

According to a previous by Network International, a payment solutions provider in the Middle East, more than a third, 34 per cent, of UAE residents have said that they make online purchases between one and five times a week, with 5 per cent making purchases online more than five times a week.

“The world’s largest mall and the world’s highest number of malls are both found in Dubai, so it’s interesting that the city is home to the UAE’s largest number of online shoppers,” says Ulugbek Yuldashev, Managing Director of “You might expect residents to do more shopping in person but purchasing goods online is now so convenient that they’re just as comfortable doing so through secure and reliable websites as they are on foot.”

The Awok survey reveals that more than three quarters of the nation’s online shoppers are male and that 65 per cent of all shoppers are between the ages 25 and 34, making the country’s online shopping population one of the worlds’ youngest.

“Only 26 per cent of the nation’s online shoppers are above the age of 34, which suggests the UAE has one of the youngest online purchasing populations in the world. This is an indication of the country’s tech-savvy inhabitants, who are increasingly seeking quality products at competitive prices,” adds Yuldashev.

The results also showed that more than half of online transactions are executed via mobile phones and just 4 per cent via tablets. Over 42 per cent are carried out on a desktop.

Nearly 60 per cent of online shoppers use Chrome, while 15 per cent use Safari, 12 per cent Android and just 5 per cent Internet Explorer.