15,000 for 'Your Child In Gold' campaign

If you've been wanting to shed those extra kilos, then this is the best time to get started. Not only do you adopt a healthier life, you also get rewarded in gold for it.

Dubai Municipality's second installment of its weight-loss campaign has seen 15,000 online registrations so far.

The last day for registration for ‘Your Child In Gold’ campaign ends Thursday.

"We have already met the target of this year to hit 15,000 participants, which is an increase of 50 per cent from last year’s ‘Your Weight in Gold’ initiative," said Ismail Al Banna, Director, Corporate Marketing & Relations Department, Dubai Municipality.

"The registration will continue until July 24 as we have an open budget for this initiative."

This year, the campaign is aimed at families with their gold reward doubled for joint weight-loss. For every kilo lost over the 2-kilo mark, families get 2-gms of gold, while individuals get 1-gm of gold for every kilo lost.

"Since we aspire to be the number one in everything we do, we wish Dubai to be one of the healthiest cities in the world, and we need all our citizens and residents to be aware of our aims," he added.

Al Banna reiterated that health is more precious than gold. "We give gold only to motivate people and make them think to change their lifestyle to be safe from many lifestyle-related diseases."

The initiative is also aimed at introducing the walking tracks in different parks in Dubai. Currently, Dubai has around 100 places to practice sport activities including, residential parks, public parks, squires, jogging track and beaches. In addition, every year the civic body opens new parks in more areas and adds sports equipment and tools for public to promote a healthy community.

The final measurement will be during September 10-15 where participants will get a mobile text message on their final date of weight measurement.
 

Follow Emirates 24|7 on Google News.