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28 March 2024

Al-Futtaim expands retail brands, signs up ba&sh

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By Staff

Al-Futtaim group has signed a partnership agreement with French fashion house ba&sh to introduce luxury and contemporary fashion brand to the Middle East.

The first of the planned ten ba&sh stores will open in Dubai’s City Walk in the fourth quarter of 2016.

Paul Delaoutre, President of Al Futtaim Retail, said this partnership will add exciting new markets to ba&sh’s global network and at the same time provide Al-Futtaim’s customers in the region with a much wider shopping choice. “We are confident that this iconic brand will be very popular among the large fashion-conscious clientele in the region and will add to our many success stories.”

Barbara Boccara and Sharon Krief, Co-Founders of ba&sh said: “We are opening our first store in the United Arab Emirates. This will be the first boutique in the Middle East and will be the brand’s regional showcase.”

Following the opening of the chic flagship ba&sh store at CityWalk, Dubai in the fourth quarter of 2016, there are plans to launch six more boutiques and three concessions in department stores over the next three years. The brand is expected to expand into several territories within the region.

“This partnership is a key stage in our international expansion strategy... Al-Futtaim's strong knowledge of retail within the Middle East will accelerate the international influence of the brand and we look forward to realising a fairly rapid expansion plan by 2019,” said Pierre-Arnaud Grenade, Chief Executive Officer, ba&sh.