Hilal Bank today unveiled its plan for a long-term Corporate Social Responsibility programme focusing on Child Safety in the UAE.
The bank is the first in the UAE to tackle multiple aspects of children’s safety under one umbrella. Its CSR programme is spearheaded by CEO Alex Coelho, and is set to be officially launched by the end of July 2017.
Speaking on the announcement, Coelho said, "Child safety is at the heart our community and all of us here at Al Hilal Bank are passionate about it.
It is one of the most important issues we can address today. Improving the lives and well-being of our children is now part of our mission.
Children’s safety is a demanding mission, and as individuals and organisations, we owe it to the community to find creative ways to actively contribute towards safeguarding our children and families. We want to encourage and promote a results-driven programme that delivers rewarding results to the communities we serve. We truly care."
The CSR programme will focus on multiple aspects of child safety across Al Hilal Bank branches, starting with child car seats, followed by CPR training and general awareness campaigns on the risks of car suffocation, texting and driving, tailgating, pool safety and food choking hazards.
Al Hilal Bank will be cooperating with key entities in the UAE for carrying out the programme.
The campaign will be run in partnership with leading governmental entities and hospitals in the UAE for the betterment of society and economic progress, as per the UAE Vision 2021 and Abu Dhabi Economic Vision 2030, under the direction of UAE Traffic Control, the Ministry of Happiness and the National Tolerance Programme.