'#BeMyGuest in Dubai'; Shah Rukh rolls out red carpet for fans [video]

Dubai’s Department of Tourism and Commerce Marketing (DTCM) revealed on Saturday the #BeMyGuest film starring Bollywood superstar, Shah Rukh Khan.

After six days from the release of the popular campaign teasers, which kept Bollywood fans from all over the world in anticipation, the film showcases Khan revealing to his legion of fans why Dubai is his home away from home.

In the video, Khan shows the soul, sights and sounds of the metropolis through experiencing different dimensions of Dubai amongst its people.

The actor, who owns a home of his own on The Palm Jumeirah, is seen playing host in this viral campaign, which features a kaleidoscope of culinary, shopping, cultural and adventurous settings.

From boarding a Skydive Dubai plane to surprise jumpers, he is also seen playing volleyball on Kite Beach, while his evening sees him don the role of a waiter to surprise fellow diners in a restaurant.

Dubai Toursim describes the film’s 'high energy and fast paced tempo perfectly captures the vibe of the city, and Khan’s dynamic relationship with it. It also brings alive the hospitable soul of the city through the megastar’s candid interactions, as he plays host to Dubai’s tourists and residents'.

In a statement, Khan said: "Dubai offers endless experiences that stay with you forever. Whatever you want to do – an adrenaline-fuelled adventure like skydiving or a desert safari or a delicious culinary experience of tantalising flavours – and whether you’re travelling with family, friends or as a couple, this city truly offers a complete holiday experience."

"It has been great fun working with Dubai Tourism and rediscovering this inspiring city in a whole new way. I can’t wait to be back and live the Dubai magic again," he added.

As one of Dubai Tourism’s series of upcoming initiatives with Bollywood, it emphasises on nurturing the connection that Dubai has with India.
 
Commenting on the collaboration, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, "Shah Rukh Khan truly represents the beautiful relationship that Dubai and India share.

"Our continuous dialogue and strong history with India supports projects like these that celebrate and strengthen this union. In line with our vision of hosting 20 million visitors per year by 2020, our tourism efforts are increasing every year, with a major emphasis on the Indian market. We are excited to invite Indians from all over the world to experience Shah Rukh Khan’s Dubai for themselves."

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