Throughout June and July, the world’s second largest retailer will be rebranding the current 16 Carrefour Express stores across the UAE to ‘Carrefour Market’ supermarkets, in order to highlight the range of quality, fresh products to entice customers through the doors.
Franck Rouquet, Carrefour’s Supermarket Regional Manager for the UAE, Qatar, Oman and Kuwait, says Carrefour Market is offering more than basic products, and customers will immediately see a difference. “Our customer demographic is constantly changing and evolving along with their requirements from a local supermarket. The Carrefour Market-model is already well-established internationally, and we saw an opportunity to introduce it to the GCC, which is a region with huge growth potential for the company.
With the emphasis moving from basic grocery items to fresh produce of the highest quality, Carrefour Market is looking to differentiate itself from other supermarkets in the region by being a practical, weekly shopping destination.
Produce in-store at Carrefour Market supermarkets will centre on fresh, high-quality food products with bread baked in-store, butchers and fishmongers on hand and daily deliveries straight to the supermarket shelves. Product ranges will also be introduced on a store-by-store basis to accommodate the needs of the immediate surrounding community.