DED, Smart Dubai set to launch Happiness Meter

Smart Dubai and the Department of Economic Development (DED) on Thursday signed a memorandum of understanding (MoU) for the launch of a happiness meter for the private sector in line with best international standards and practices.

Dr Aisha Bint Butti Bin Bishr, Director-General of the Smart Dubai Office, and Sami Al Qamzi, Director-General of the DED, attended the signing ceremony.

?"We are honoured to join forces with DED to help expand the Happiness Meter programme for the whole city. Participating in the Happiness Meter will give business owners invaluable access to customer experience data, and help increase the happiness of everyone who visits a store, dines in a cafe, or uses a service in Dubai," Dr Aisha said.

"The private sector's participation in the Happiness Meter programme is an important step bringing us closer to our goal of achieving 95 percent happiness for the whole city by 2021, in line with the Smart Dubai Happiness Agenda," she added.

The Happiness Agenda was launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in May of this year, with a goal of leading a citywide transformation through a methodical and science-backed approach to impacting people's happiness.

"The Business Excellence Department in the DED will co-ordinate with interested Dubai Service Excellence Scheme (DSES) members in applying the Happiness Meter at their outlets, and in enabling them to communicate directly with the Smart Dubai Office," Al Qamzi said.  

"The Smart Dubai Office will provide the necessary technical support to DSES members and monitor the application of the Happiness Metre across DSES member outlets. We will then look at the scores achieved by each DSES members in the Happiness Metre, and announce the winners during the annual Business Excellence Awards ceremony of the DED," he stated.

The MoU reflected the DED's keenness to support and strengthen strategic partnerships, consolidate efforts towards enhancing customer service quality across all sectors, and to participate actively in achieving all-round development in the UAE, Al Qamzi added.

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