Dubai-based company - Oxford Office Equipment - that pioneers in automated office counters is expanding its retail presence by offering more technologically advanced products aimed at cost-cutting and operating from a spacious new office in Al Maktoum Street, Deira, beginning March 31, 2014.

The company announces the introduction of a currency-depositing technology to the country. The Cash Deposit Machines (CDM) is expected to replace back-office manpower and thus revolutionize the automated environment.

This cost-effective application is anticipated to bring about the next big change in the industry, says Kevin Lewis, Technical Director, Oxford Office Equipment LLC.

"Fully equipped with the technical support team of chosen engineers, our army is all set to conquer the field with the best and the fastest services one can expect in the country," he adds.

Having introduced the concept of currency detector machines to UAE counters, the company holds 90 per cent market share with Bellcon, the Danish-leader in this specific category.

Oxford leads the market in the provision of banking and office equipment specializing in currency counters, currency display boards, currency detectors, cheque writers, cheque printing machines, embossing machines, LED boards, ATM consumables, plastic card printing machines etc.

"With more than 25 years of market study and business, we are ready to meet the new demands that will be a run up to the much-anticipated 2020. Our vision is to meet Dubai's goals by offering cost-effective products that boast world's best technology to banks and offices," says Pradeep Nair, Managing Director, Oxford Office Equipment.

Founded in 1992, the company has joint ventures with firms in Europe, Taiwan, Korea and Japan.