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28 March 2024

Dubai Brand car number plates go on roads from today

RTA becomes first government entity to integrate Dubai Brand in its promotional campaign. (Supplied)

Published
By Staff

Roads and Transport Authority (RTA) will offer the Dubai Brand vehicle plate numbers from tomorrow. It will be optional for interested clients.

RTA will thus become the first government entity to integrate Dubai Brand in its promotional campaign.

Ahmed Bahroyzan, CEO of RTA Licensing Agency, said: “RTA is committed to the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to use new Dubai Brand and endorse it as a tool in marketing and promoting Dubai in order to show that the emirate acts in a single team spirit and speaks with one voice to citizens and visitors. We have, therefore, opted to develop the new and innovative design of number plates for private vehicles only during Gitex Technology Week in a bid to showcase the new Dubai Brand to various entities, firms, individuals and visitors from all over the globe, and accordingly fulfill the ambitious vision of promoting the brand in a proper manner.


“The Dubai Brand vehicle plate numbers have an air of luxury as the Brand is embossed in an innovative manner using digital printing technology and can resist various climatic conditions. Moreover, its colours will showcase the beauty of both the plate and the vehicle in a prominent manner and break away from the existing conventional shape of the plate. The price set for obtaining both the front and rear plates is Dh420,” said Bahrozyan.

“Applications for the plate can be submitted via a host of electronic channels such as RTA website (www.rta.ae), RTA Call Center (Tel: 8009090), and the smart app. Plates can be handed over through customers service centers and service providers - namely Deira Customers Service Center, Al Barsha Customers Service Center, Al Mumayaz at Aswaq Al Mizhar, Al Mumayaz at Aswaq Al Barsha, Quick Technical Testing at Al Qusais, and Wasil Vehicle Testing Center at Al Jaddaf,” he explained.

Bahrozyan said, “Work is in progress to insert the Brand gradually on Dubai taxicabs and public buses by the end of the first quarter of 2015.