Etisalat on Monday announced its partnership with the Union Insurance Company to launch a range of insurance products for Etisalat Rewards members.

This is the first agreement of its kind in the UAE to provide telecom subscribers with the option to purchase individual and family insurance products through their communications provider.

These insurance products include motor insurance, travel insurance, home insurance, and personal accident cover. The first two products offered by Union Insurance to Etisalat Rewards members are motor and travel insurance.

Khaled Al Khouly, Chief Marketing Officer, etisalat said: "At etisalat, we constantly seek to provide maximum value to our customers to ensure client satisfaction. This tie-up will guarantee additional benefits for our loyal customers. We want to reward subscribers for their constant support and also provide the necessary support and protection for those who have signed up to our annual service."

Abdul Muttaleb M. Al Jaedi, Managing Director and CEO of Union Insurance Company, said: "We are pleased to partner with etisalat to introduce these first-of-a-kind Teleassurance products. Thanks to our partnership, efficient processes and in-house state-of-the-art technologies, we are able to develop a rewards programme that delivers truly one-of-a-kind benefits."