Gone in 60 minutes: Online registration for Emaar's 253 CASA Ranches villas closed

Following long queues witnessed during the sales launch of The Address The Boulevard project in September,  Emaar Properties has now introduced an online registration process for investors in its latest project - CASA villas in Arabian Ranches.

Registration opened at 10am today. At 11 am, when this website checked the registration link, the Emaar website stated: “Thank you for your interest in Arabian Ranches. We regret to inform you that the registration is now closed.”

“The process of registration is online for the CASA villas in Arabian Ranches. The online registration opened today at 10 am,” an exclusive sale agent for Emaar told Emirates 24|7.

He added that Emaar send him an online acknowledgement, stating they will inform him about his appointment time by tomorrow (Thursday).

Long queues were seen during The Address The Boulevard launch as investors queued outside the Emaar sales office three days before the official launch date (September 22).

Emaar Properties, the developer of the world’s tallest tower, will be launching 253 villas in Arabian Ranches with sales commencing on November 24.

In an email invite sent across to real estate agents, Emaar said: “CASA, the newest development in Arabian Ranches, offers you a truly exclusive lifestyle at Dubai’s original desert paradise.”

CASA is adjacent to the current Arabian Ranches gated community on Al-Qudra Road, Emaar website states.

CASA will be three and four bed villas, available in six Moroccan styles.  The plot sizes will be between 5,000 and 6,000 square feet with built up area being 3,100 to 4,000 square feet.

“No price details were disclosed. As always, we will come to know about the price only at their sales office,” said a real estate agent on conditions of anonymity.

Emaar confirmed later that the CASA villas will be launched on November 24th.

Ahmad Al Matrooshi, Managing Director, Emaar Properties, in a press statement, said: “This has been a historic year for Emaar, as we reiterate our credentials in developing world-class real estate assets in Dubai, our home-market. The further enhancement of Arabian Ranches reflects our growth strategy to develop residential projects that add value to our stakeholders.

"It will lend further impetus to Dubai’s real estate sector and will be developed to the highest world-class standards that define Emaar’s master planned communities.”

In July, Emaar had acquired a plot of land beside its Arabian Ranches development from Dubai Properties Group and was to develop the land as a mixed-use neighbourhood.

On Sunday Arabtec had announced it has been appointed by Emaar to design and construct 33 new villas and 62 townhouses at its Arabian Ranches development.

The project, valued at Dh107 million, is expected to take 18 months to complete and the commencement will be agreed soon.

This website reported in June that Emaar had priced its 62 new townhouses in Alma 2 cluster in Arabian Ranches in the range of Dh1.4 million to Dh2.2 million.

The Dubai-based developer has launched Panorama at The Views and The Address The Boulevard in Downtown Dubai this year and both the projects were fully sold in hours of their launch.

Apart from Emaar, Nakheel, a wholly-owned government developer, has successfully launched two villa/townhouse projects: Jumeirah Park Legacy villa and Palma Residences. On Monday, it said that it had sold 122 villa plots in Jumeirah Village Circle, a 860-hectare master development south of Al Khail Road, for over Dh113 million.

Lately, Knight Frank (KF) and Jones Lang LaSalle (JLL) have confirmed the resurgence of the villa market in Dubai

KF’s latest prime global cities index revealed that villas prices rose by almost 20 per cent in the year to September 2012 in Dubai due to its status of being a safe haven for Middle East and North Africa buyers.

JLL said in its Global Market Perspective Fourth Quarter 2012 that prices of villas in Dubai have jumped 23 per cent in the past one year.

Citibank, one of the largest Wall Street bank, has already proclaimed that the recovery of Dubai’s real estate sector has been in line with the wider economic upturn and strong economic fundamentals of the emirate.

Emaar Square tenants to use back entrance Nov 22-24

In a communiqué sent to Emaar Square tenants today, by Emaar Community Management said: “Please be informed that Emaar Properties sales office will be having a sales event at Emaar Square Building 3 at the front lobby from November 22 to 24. Therefore, the front entrance will be temporarily closed.

“You are kindly requested to use the rear entrance and advise your visitors accordingly to avoid any inconveniences.”

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