Dabur International, a Dubai-headquartered personal and healthcare company, has launched its Vatika Hair Mayonnaise in the Middle East.
The company said in a media statement today that its hair mayonnaise offers a complete everyday hair care solution that has been developed based on intensive research and in-depth consumer insights.
“Vatika Hair Mayonnaise is the first-ever complete daily hair care product that provides the nourishment of oil, conditioning from egg proteins and treatment from natural ingredients in just three minutes,” the statement noted.
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over $1 billion and a market capitalization of $4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of Dh1 billion only within eight years of its existence.
The company claims that Vatika Hair Mayonnaise has been developed for the modern Arab woman who is always looking out for solutions to make her hair look better, but does not have time to use all hair care products every day.
“Formulated for quick and convenient use, Vatika Hair Mayonnaise can be used three minutes before applying shampoo and is also easy to rinse, and stands out with its fresh fragrance,” it noted in the statement.
Rohit Dogra, Senior Marketing Manager, Dabur International, said: “Vatika Hair Mayonnaise is an innovative breakthrough in personal care as it is the first-ever complete hair care product for everyday use. Dabur has undertaken extensive research to create a pioneering product that provides the nourishment of oils through daily use and replaces conditioners and treatment products.
“Moreover, it is quick and convenient to use as it provides total nourishment, conditioning and treatment to the hair in just three minutes, making it ideal for those who do not have time to use various hair care products every day. The launch of Vatika Hair Mayonnaise is another strong testament to Dabur International’s commitment to develop personal and healthcare products that match the preferences and specific needs of consumers in the Middle East.”