Kassab and Sky News Arabia sign strategic partnership

Kassab Media, the media services and solutions provider in the Middle East, and Sky News Arabia, an Arabic news channel in Abu Dhabi, have signed a strategic advertising concession agreement that provides the two regional media heavyweights’ existing and potential clients with an extensive, competitively priced advertising network.

“Our strategic partnership with Kassab Media reflects our aspiration to collaborate with companies that share our vision. We trust that this affiliation will provide Sky News Arabia with the ability to reach the business goals and targets that we have set for the channel,” said Nart Bouran, Head of Sky News Arabia.

"Kassab Media is known for its specialisation in media services and solutions in the United Arab Emirates and the Middle East region. Our new strategic partnership with Sky News Arabia is an important step for the company and this partnership reflects our confidence in Sky News Arabia’s distinctive news coverage and technology, as well as our confidence in the media sector and the economy,” said Ghassan Nadeem Adra, CEO of Kassab Media.

“We aim to provide full media services and advertising solutions to our clients and we hope and strive to provide them as much benefit as possible, especially now, as a result of our new partnership with a 24/7 TV news channel known for its neutrality, independence and progressive spirit in news coverage, technology and mobile phone applications,” he said.

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