King Khan brings big Bollywood branding back to Dubai property

Dubai developers eyeing to sell their projects to global investors are back in the branding business.

Bollywood superstar Shah Rukh Khan is the hot favourite and is once again involved in a real estate project in the UAE. This time it’s in Dubai.

The actor will be in Dubai on Wednesday to launch the Dh2.3-billion project in Dubai Investment Park (DIP), Parvez Khan, Chairman, Pacific Ventures, told Emirates 24|7.

The actor, who owns a villa on Palm Jumeirah, has been involved in the UAE realty scene since 2008 when he launched the “Shah Rukh Khan (SRK) Boulevard” in Ras Al Khaimah.

Last year, Pacific Ventures got Sohail Khan, the brother of Salman Khan, to market their Burj Pacific tower in Downtown Dubai.

In June, Danube Properties, a subsidiary of Danube Group, named Sunil Gavaskar, Indian cricket legend, as their brand ambassador for Dreamz by Danube project in Al Furjan.

In the past, Deepika Padukone and Omar Sharif have endorsed projects in Dubai and Ajman, respectively. Sporting legends Boris Becker, Niki Lauda and Michael Schumacher too have had towers named after them in Dubai.

Khan’s design

Parvez Khan, however, says SRK is not merely the brand ambassador, but is involved in the designing aspect of the project.

“He has given inputs in designing of the project… he is the one who told us to launch two-bed ‘affordable luxury’ townhouses in our project. He is also involved in the designing the landscaping for the project.”

Tony Ashai is the designer of the project.

One for me

Well, these brand ambassadors now do invest in these projects.

Gavaskar has bought a townhouse in the Danube project, while Sohail Khan has bought an apartment in the tower.

Parvez Khan says Shah Rukh does intend to buy a townhouse in Royal Estates and keep it as an investment for future.

The development consists of 400 townhouses, one commercial tower and between 800 and 900 residential apartments.

The launch price for units will start from Dh840 per square feet.

Phase one of the project, which comprises 200 townhouses and a residential tower of nearly 200 units, will be delivered during the first quarter of 2016.

Follow Emirates 24|7 on Google News.