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19 April 2024

Malabar Gold and Diamonds opens region's largest jewellery store in Abu Dhabi

Dh460 million investment in 22 retail outlets in GCC, Far East & India on its 22 anniversary celebrations.

Published
By VM Sathish

Malabar Gold and Diamonds, one of the world’s largest gold and diamond retailers, has opened the largest gold and diamond showroom in the Middle East, at Hamdan Street in Abu Dhabi – spanning a floor space of 10,000 square feet that showcases over 50,000 pieces of jewellery handcrafted by jewellers from over 10 countries.

Bollywood heart throb Kareena Kapoor Khan, brand ambassador of the jewllery chain inauurated the showroom.The showroom unveils a 30-kilogramme gold replica of Sheikh Zayed Grand Mosque, worth Dh3.5 million at current price of gold, for people to visit. The move is part of the $700 million (Dh2.5 billion) expansion to raise the number of outlets to 220 by 2018
 
 “The UAE has remained one of the best performing markets – where sales continued to grow amid varying market dynamics that reaffirmed our commitment to this market. Our continued investment in the UAE market reflects our strong belief in the country’s resilience.
 
“The growth story of Malabar Gold and Diamonds will continue regardless of the market situation where ups and downs are part of the business. However, we are here for the long haul and share the UAE government’s vision.Of the total, Malabar Gold and Diamonds is investing Dh223 million in eight stores in the UAE, Dh100 million in five outlets in Saudi Arabia, Dh57 million in three outlets in Oman and Dh20 million in one outlet in Malaysia. In addition to these, the company will add five more outlets in India.
 
The expansion will see the largest gold and diamond jewellery retailer expand its retail network from 134 to 155 – reinforcing its position as the most preferred jeweller in the world. The move also reflects the fastest growth by a jewellery retail chain in the world – emerging from being a small player to become one of the top 5 jewellery retailer in the world within the span of just a decade.
 
Malabar Gold and Diamonds, which started its international operations in Dubai just under ten years ago, has recorded phenomenal growth in gold and diamond jewellery sale despite the fluctuating gold price in the market. Malabar Gold and Diamonds opened the largest jewellery outlet in Dubai at the Gold Souq in Deira, Dubai last year – the success of which has prompted the company to set up a similar facility in Abu Dhabi.
 
Shamlal Ahamed, Managing Director of Malabar Gold and Diamonds International Operations, said, the company has an aggressive development plan that will spread its wings in new markets while strengthening its presence in the key growth markets such as India, the UAE and Saudi Arabia.
 
“Despite lower market sentiments due to global slowdown, the UAE market has shown strong sales across our networks,” Shamlal Ahamed, who spearheaded the company’s international expansion, says. “We will continue to invest in the Middle East and other key market, despite the market fluctuations.
 
“With consumer demand growing by the day, we feel the need to offer greater space, design, collections and options to our customers. The higher footfall and brisk business at our large-format outlet at the Gold Souq, has prompted us to invest in a similar facility in Abu Dhabi, where customers will be spoilt for choice, designs and a wider price point.”The move is part of the $700 million (Dh2.5 billion) expansion drive announced by Malabar Gold and Diamonds in 2013 – that is expected to more than double the number of its outlets to 220 by the end of 2018.
 
Established in 1993, Malabar Gold and Diamonds have the wealth of experience in serving the discerning customers for over two decades. It is the consistent efforts by their management to deliver more than what they promise that led to their success. Commitment to customer satisfaction, unique designs and value for money are some of the factors that set them aside from their competitors.
 
Recognising their potential in the Middle East, they have embarked on expanding their footprints across the region. The group is represented in the Far East with 3 outlets in Singapore and 1 in Malaysia. They are looking for expanding into Hong Kong and Indonesia soon. The company is also planning to spread their wings to European markets starting with UK and US.
 
Established in 1993 in South Indian state of Kerala, Malabar Gold & Diamonds today has a strong retail network of over 135 outlets spread across nine countries, 10 wholesale units in addition to offices, design centers and factories spread across India, Middle East & Far East. With an annual turnover of $4 billion, the company currently ranks among the world’s top five jewellery retailers in terms of annual turnover.
 
With 7 cluster manufacturing units in India and GCC – the company currently has 6 jewellery brands to cater to the discerning needs of customers. With headquarters in Kerala, India and branches across India, Middle East & Far East, Malabar Group is best known for its activities in the field of gold, diamonds, silver and lifestyle articles.The company, owned by more than 1,700 shareholders, which excels in quality products and services, has more than 8500 professionals working for its continued success.