New Dubai project to transform Deira into JBR-like destination


Dubai Municipality (DM) will commence work on a mega beachfront development set around Al Mamzar Lake in Deira, which will be akin to Jumeirah Beach Residence, according to a senior government official.

“We are working on the project and the concept design has been agreed on. It is going to be a destination like others areas such as JBR,” Abdulla Mohammed Rafia, Assistant Director General for Engineering and Planning Sector, Dubai Municipality, told Emirates 24|7.

The civic body is working with Emaar Properties, Dubai’s largest developer, on this project. The companies had signed a memorandum of understanding (MoU) in May 2014.

“We are expecting to break ground early next year,” he revealed, but declined to give the project cost.

The project, which is being planned around the 53-hectare (131-acre) Al Mamzar Lake, will have waterfront residences, serviced residences, retail amenities, fountains and water features, and water-themed leisure attractions.

In a statement issued in 2014, Rafia said: “As per the MoU, Emaar will conduct the required feasibility and environmental studies, and design a world-class project that is suited to the nature of the land. We will evaluate the report submitted by Emaar to choose a development model that complements Al Mamzar’s current status as one of Dubai’s most popular leisure destinations. Through the proposed project, we aim to add further value to the area, in turn contributing to Dubai’s economy.”

Ahmad Al Matrooshi, Managing Director, Emaar, had also highlighted in the same statement that the development potential of Al Mamzar will add to the “city’s economy by creating another engine of growth in the Deira region.”

Emaar is currently working on a new waterfront project along Dubai Creek, which is being developed through a joint venture with Dubai Holding. It is also working with Dubai World Central to develop Legacy Park, a 70 million square feet golfing and lifestyle development, in close proximity to the World Expo 2020 venue at Al Maktoum International Airport.

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