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23 April 2024

Putting massage parlour cards on cars illegal: DM

Often these cards end up littering the parking lot, say residents [Pic by: Sneha May Francis]

Published
By Sneha May Francis

It’s not uncommon to find your car converted into a billboard for massage parlours, with numerous visiting cards being stacked up on the windows. From Tecom to Al Nahda, Business Bay to Bur Dubai, Karma to Al Ras, residents are complaining about this growing ‘card menace’.

It’s not just the number of cards that appear on the car windows, but even the images that have the residents highly agitated.

“It’s bad enough to find these cards sticking on your car window, now the images are bold and sleazy, leaving nothing to imagination. It’s disturbing,” said a resident of Al Nahda.

A mother of a teenaged boy was disconcerted about how such hardly decent images could impact young minds.

“These cards are stuck on every car in the parking lot, so it’s easily accessible to children who are out playing. How can we monitor this?”

Tecom resident Mary talked about how she was shocked to find a card with an indecent image of a woman on her car.

It’s not just the “disturbing” images, often these cards end up littering the parking lot. A resident of Tecom said that at any given time, you can find these cards scattered on the ground. “I urge the authorities to crack down on these massage parlours and take action,” she added.

Suhail Al Awadi, Head of Bur Dubai Cleaning Unit, Dubai Municipality, told Emirates 24|7 that crackdown on such “illegal” activities was on-going.

Explaining that these are illegal ads, he said, “Every advertisement must be approved by the economic department, but these definitely aren’t. Those dirty images will never get approval.”

Suhail added that these cards do not print the address, and “only have a ‘dirty’ picture and a phone number”. This, itself, should indicate that these are not legal. “I advise residents to stay away from such places. It’s not safe,” he warned.

“Defaulters will be fined,” he said, adding the amount of penalty is determined on a case-by-case basis.

Suhail said, often, it’s the unemployed youth who take up the distribution work to earn a quick buck. “They are given 200 cards, and asked to distribute. They do not know what to do, so they just go around putting it on cars. Sometimes, they even get access to villas.”