Dubai Electricity and Water Authority, DEWA, is urging consumers to limit their use of electrical appliances during peak-load hours from 12 noon to 18:00 every day during the summer months.
The appeal comes as part of DEWA’s annual campaign dubbed, "Let’s Make this Summer Green", which aims to boost awareness about the importance of adopting sustainable practices and rational consumption to preserve natural resources and reduce Dubai’s carbon footprint. The campaign incorporates tips to reduce energy use during the summer, when energy demand is higher, specially during peak-load hours, which results in increased energy production and use of more fuel.
"DEWA attaches great importance to the rational use of energy in its efforts to achieve the Dubai Clean Energy Strategy 2050, which was launched by Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, to establish a sustainable model of energy conservation that can be exported to the whole world," said Saeed Mohammed Al Tayer, Managing Director and CEO of DEWA.
"Our goal is to become the city with the lowest carbon footprint in the world by 2050. These efforts also support the Dubai Integrated Energy Strategy to reduce energy demand by 30 percent by 2030. DEWA adopts a clear strategy to raise awareness about the importance of the sensible use of energy. This involves all customers in DEWA’s efforts to protect the environment and preserve natural resources in order to ensure sustainable development," he noted.
"DEWA’s programmes and initiatives between 2009 and 2016 have made considerable savings in electricity and water. DEWA’s customers saved over 1.54 TW/h of electricity and 6.2 billion gallons of water, worth over Dh957 million. The generated savings resulted in offsetting around 831,000 tonnes of carbon emissions," the authority said in a statement.