National Geographic Traveller has launched a 24-page supplement on the emirate of Sharjah which was presented at the opening of the World Travel Market (WTM) 2012 in London 2012.

Sheikh Sultan bin Ahmed Al Qassimi, Chairman of Sharjah Media Centre, said 80,000 copies of the supplement will be distributed in Britain and UAE, at the Sharjah International Book Fair and selected Sharjah destinations.

Sheikh Sultan said the fame and global reach of National Geographic Traveller will help boost Sharjah tourism.

Osama Samra, Director of Sharjah Media Centre, said National Geographic Traveller was one of the milestones the media centre had worked on.

The supplement initiated by Sharjah Media Centre in co-operation with Sharjah Commerce and Tourism Development Authority and the Sharjah Investment and Development Authority – Shurooq, illustrates Sharjah with pictures accompanying information on infrastructural, cultural, environmental and tourism projects, for example, Sharjah Heritage Days and Sharjah Biennial.

Sharjah Media Centre has also launched the "50 Must Know Facts About Sharjah."