Tomorrow’s drivers learn today


Supported by Dubai’s Roads and Transport Authority (RTA), Knowledge and Human Development Authority (KHDA) and Abu Dhabi Police, a global carmaker in the UAE is teaching essential road safety rules to thousands of children across Dubai, Sharjah and Abu Dhabi.

“These children will one day be motorists on our roads. We therefore need to instil good road safety habits and ensure they are aware of their responsibilities as pedestrians, passengers and future drivers from an early age to ensure safer roads for the future,” said Leanne Blanckenberg, Corporate Communications Manager for BMW Group in the Middle East.

Following the success of last year’s campaign, in which 5,000 schoolchildren aged 6-9 years old learnt the fundamentals of road safety, BMW Group Middle East said in a media statement that it, together with local UAE importers, AGMC and Abu Dhabi Motors, and Ciel Events are trying to educate thousands more youngsters in the UAE.