Logo Wars? Twitter for $15; Pepsi vs Coca-Cola; and world's most valuable brand

Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic?

Because they’re not trivial or simple. Iconic logos are masters of subtleties and understatements. In the infographic below, we learn that logos carry sublime colour meanings.

Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue? Researchers at the University of Amsterdam found that children of the ages of two to three-years old could already recall a logo and the product it represents in 67% of cases.

Far from puny, arbitrary doodles, they are calculated, big business strategy with one thing in mind: that you remember them in your sleep.

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