Twitter yesterday unveiled Twitter Engage, a new, standalone app to help popular creators interact with their fans and grow and retain an audience.
Twitter says Engage will provide influential creators with an easy way to monitor engagement and offer new analytics on how their Tweets are performing.
Select creators will now be able to upload and monetise their content directly within the app. Twitter also announced that starting today, everyone can create and share videos up to 140 seconds on Twitter, and a select group of Vine creators will begin beta testing longer Vine videos.
The microblogging platform added that Vine is also exploring monetisation opportunities with Twitter’s Amplify Open program to help creators make money on Vine.
Twitter said video tweets have increased by over 50 per cent since the beginning of 2016, and its new video products will make it easier, and soon more profitable, for creators to make videos and for fans to discover and share them.
"Video is becoming increasingly central to the real-time conversations happening on Twitter,” said Jack Dorsey, Twitter CEO and co-founder. "We’re investing heavily in videos and creators. We want to be the best place for creators and influencers to build an audience and make it easier for creators to make money on Twitter, and soon Vine.
"Creators are the heart of our entertainment community,” said Hannah Donovan, Vine GM. “They make us laugh, they inspire us and most importantly, they create culture. That is special. That deserves recognition and fuel. Today's announcements are a key step towards that.”
Updates for creators and fans include:
• Twitter Engage: Twitter Engage is a new, standalone app for influential creators that helps them interact with their fans and grow and retain an audience. The app will provide creators with an easy way to monitor engagement and offer new, down-to-the-second analytics on how their Tweets are performing. Other tools for creators in the app include curated recommendations to help identify high-profile engagement opportunities and a refined view of influential @mentions and follows.
• Longer Videos on Twitter and Vine: Everybody will be able share longer videos on Twitter, and people will begin to see longer videos on Vine. Where previously consumer video uploads were limited to 30 seconds, today anyone can create and share videos up to 140 seconds on Twitter. And, starting with a small group, creators will be able to add a longer video to their Vine, turning the six second Vine into a trailer for a bigger story. Vine is also exploring monetization opportunities with Twitter’s Amplify Open program to provide a path to empowering creators with future monetization options.
• Improved browsing: Twitter also announced a new video viewing experience that will make it easy to discover videos and Vines on Twitter. By simply tapping on a video Tweet or Vine in the Home timeline, people can now launch a new, full-screen interface with more suggested video Tweets below.
As of today, Twitter Engage is available in the US to download on the Apple App Store. People can now start uploading longer videos on Twitter, and may begin seeing longer Vine videos. The new video discovery experience will be available on iOS and Android soon.