Health officials in the Indian state of Rajasthan have conceived a controversial idea to help stem the high population growth there.
They are offering anyone who undergoes sterilization a chance to win cars, motorbikes, blenders and television sets.
The drive was launched on Friday by Sitaram Sharma, the chief medical officer in Jhunjhunu district.
In an interview with the Indian Express newspaper, Sharma said, “This scheme is only to promote sterilization in the district and we believe this incentive would help.”
He said he's hopeful that the chance to win a car might be enough to tempt at least 20,000 men and women to undergo sterilization.