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18 April 2024

Most women suffer 'changing room rage'

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By Agency

Cramped, cluttered and exposed fitting rooms can make trying on clothes such a traumatic experience that it manifests itself in feelings of anger, disappointment and bouts of bad temper.

The condition - dubbed CRR - can cometimes lead to shoppers snapping at retail assistants, storming out of stores and even losing self-confidence, according to the study of more than 1,200 women for isme.com.

Around 75% of shoppers questioned said they had stopped trying on clothes due to the state of changing rooms and half said they waited to try clothes on at home.

When asked about their emotional state after visiting a high street changing room, 58% of women claimed they felt disappointed and 48% said they were left feeling frustrated

Major gripes include curtains which do not shut properly, long queues and a lack of space.

Adult behaviour psychologist Susan Quilliam said: "Beautiful clothes will always make a woman feel more beautiful and therefore more positive about her appearance, more confident in herself and more optimistic in general.

"But if the shopping experience itself is negative, the whole event can be utterly destructive.

"Instead of boosting our self-esteem, it saps it; instead of making us feel good about ourselves and our lives, it brings up frustration, irritation and anger."