Unilever launches 'Helmet for Heads' initiative with Lotus

Clear and Rexona helped to support Lotus’s drive to the finish line by co-sponsoring the Formula One team at the Abu Dhabi Grand Prix held during the weekend.

The global brand’s partnership with the Lotus F1 team reflects a strong synergy between the Formula One and the winning impact that high efficacy, high precision, high performance brands like Clear Men and Rexona Men can offer.

In conjunction with the Lotus F1 Team partnership, Unilever has announced a global CSR initiative 'Helmet for Heads', whereby hair care brand Clear will be making a positive impact and contributing to the UN Decade of Action for Road Safety (2011-2020), managed by the Road Safety Fund.

This was announced at a function onboard the Jasmin Yacht at the Yas Marina on Thursday where the media got a chance to meet the Lotus F1 drivers Romain Grosjean and Davide Valsecchi.