Formula One constructors’ champions Red Bull Racing has selected du as the official Race Partner for Red Bull Racing during the Etihad Airways Abu Dhabi Grand Prix.
The collaboration comes as part of a longstanding partnership between du and Red Bull, with du having been the Local Telecom Partner for Red Bull’s main events in the UAE throughout 2010.
“We are pleased to partner with the Red Bull Racing Team for the Formula One Etihad Airways Abu Dhabi Grand Prix 2010. du recently became the first operator in the UAE to introduce 42.2 Mbps on our DC HSPA+ network - the fastest mobile broadband in the country and among the few in the world – and so I believe it is very fitting that our customers will be able to enjoy the fastest event in the world, on the fastest mobile network in the UAE,” commented Farid Faraidooni, Chief Commercial Officer, du.
As part of the collaboration, du will conduct a radio competition in cooperation with Red Bull Racing where lucky winners will have the chance to meet Red Bull’s racing ace Sebastian Vettel.
“We are proud of this partnership with du”, said Alberto Chahoud, Red Bull's Regional Communications Manager. “Through this strategic brand synergy, du will reward its customers with one of the most exciting sport and entertainment platforms in the world, whereas Red Bull will gain the support of one of the leading telecommunications operators in the region”.