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20 April 2024

Organising sports event in Dubai? Get it officially ranked now

UAE Shaheen in action during the Emirates Dubai Rugby Sevens. (SUPPLIED)

Published
By Wam

The Dubai Sports Council (DSC) has called on all sports events organisers to join its 'Sports Event Ranking System', launched earlier this year.
Entities were invited to register with the ‘Sports Event Ranking System’ during a press conference held on Sunday at the DSC premises.

The system was launched to enhance the standards of sports events organisation, and to ensure that these events align with both the Government of Dubai’s 'Strategy 2021' and the Dubai Sports Council’s (DSC) 2011-2015 strategic plans.

Addressing the media were Nasser Aman Al Rahma, Director, Sports Events Department at DSC and Hessa Al Kous, Manager, Sports Events Planning Section, DSC.

Al Rahma explained that Decree No 11, 2009, issued by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, gives the Council full authority to supervise, monitor and approve the staging of sports events within the emirate.

DSC has also been authorised to oversee the management of sports events as per the directives of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of DSC, who instructs respective bodies to implement the highest of standards in all fields aiming to attain the directives laid forth in the ‘Dubai Strategic Plan 2021’.

Al Rahma noted that the Sports Events Ranking System is to come into effect as of September 1, explaining that the system has been preceded by a workshop, addressed by both international and national sports events professionals.

He confirmed that the system is the first of its kind worldwide, which endeavors to ensure the sports events meet necessary conditions and comply with quality regulations.

"Arranging distinctive sports events is one of the most eminent articles in DSC’s strategic plan, the goals of which to be attained via raising the standards of sports events management and popularising the culture of work in the respective field.

“DSC believes in the eminent role of the private sector to contribute to events management and organisation, and thus we are keen to support and encourage the great efforts of private entities to present their roles toward sports and the communities," Al Rahma said.

"In DSC, we provide services as per the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, based on his statement: "We endeavor to communicate with people before they come to us. We are keen to bridge gaps and save time. We have offered invitations to companies to attend the workshop, held recently with participation of international experts, hoping to reflect the vision of Dubai to the entire world”."

Hessa Al-Kous, Manager of Sports Events Planning in DSC, presented a detailed explanation on the registration in the Sports Events Ranking System.

She said that the registration process includes two procedure: first is to register the entity itself by including all relevant information about the nature of entity, while the second, is by registering the event itself.

Once all documents are completed, the SERS Team will in turn send a message to the respective entities stating that the submitted documents have been completed.

The Ranking System’s conditions specify the standard of event management. It classifies events into five categories: a star system.

The Sports Event Ranking System classifies sports events into five categories: Events Development, Economic Development, Sports Development, Social Development and Brand Development.

The system relies on information to be provided through three sources, namely the DSC, which conducts a survey at the end of the event; the Organiser, which is also assigned to submit a survey at the end of the event, and general survey during the event.

The system measures the level of the importance of each of the 13 criteria, which are applied on the five categories of the events, based on Dubai Government strategy 2021 and DSC’s strategic plan.