Dubai: Dubai Summer Surprises (DSS) 2026 is set to transform Dubai’s shopping destinations into hubs of retail deals, entertainment and rewards, with Majid Al Futtaim malls offering a packed programme of events and promotions throughout the summer.
Shop discounts of up to 90%
Thousands of products across participating retailers will be available at discounts of up to 90% during DSS.
Where: Mall of the Emirates, City Centre Mirdif, City Centre Deira
Don’t miss the 12-hour mega sale
A one-day flash sale on 2 July offers major discounts across more than 100 brands, alongside a chance to become a SHARE Millionaire.
Win SHARE Millionaire prizes
Shoppers spending through participating promotions can enter weekly draws, with one SHARE Millionaire announced every week throughout DSS.
Enjoy live concerts
City Centre Mirdif will host DSS opening concerts featuring Arab music stars Rahma Riad and Nassif Zeytoun.
Dates: 3-4 July
Join Dubai Mallathon
Mall of the Emirates, City Centre Mirdif and City Centre Deira will host free community walking events as part of the Dubai Mallathon wellness initiative.
Experience special summer activations
City Centre Deira and City Centre Mirdif will feature interactive experiences, including claw machines, instant-win prizes, customised gifts, themed entertainment and family-friendly activities.
Explore K-Pop and Amalfi-themed experiences
Visitors can immerse themselves in Korean pop culture at City Centre Mirdif before enjoying the mall’s "Mirdif Goes Amalfi" summer activation inspired by Italy’s famous coastline.
Win a Jetour T2 Luxury Plus
Shoppers at City Centre Deira and City Centre Me’aisem can enter a draw to win a Jetour T2 Luxury Plus SUV from 24 July to 30 August.
Escape the heat with indoor attractions
Mall of the Emirates offers additional summer experiences through Ski Dubai, VOX Cinemas and new retail openings including Primark, Ulta Beauty, COS and PacSun, giving visitors even more reasons to spend the season indoors.
Dubai Summer Surprises runs until 30 August, offering residents and visitors a mix of shopping deals, entertainment, family experiences and prize-winning opportunities across Dubai’s leading malls.