Dubai Summer Surprises: Shop, save, and win as the Great Dubai Summer Sale arrives at malls across the city

Dubai: The Great Dubai Summer Sale (GDSS), part of Dubai Summer Surprises, returns across Dubai, bringing a citywide retail initiative featuring exclusive offers across leading brands and mall destinations. Shoppers can take advantage of massive discounts of up to 90%, enjoy limited-time flash sales and exclusive brand offers, and earn endless rewards through their favourite loyalty programmes, with the chance to win some of the summer’s biggest prizes.

Organised by Dubai Festivals and Retail Establishment (DFRE), the Great Dubai Summer Sale (GDSS) unlocks Dubai’s best-value shopping season of the year, bringing together thousands of deals, savings, and citywide retail experiences across leading malls, brands, and destinations.

Among the incredible array of promotions lined up are:

The Gold & Jewellery Flash Sale Weekend debuts this year from July 3-5 as part of the Great Dubai Summer Sale and the opening weekend of Dubai Summer Surprises. The new three-day retail event will feature exclusive offers, limited-time savings, and value-added promotions across gold, diamond, pearl, watches, and premium accessories in stores and malls across Dubai.

Participating brands include Al Futtaim Watches & Jewellery, Alliali Jewellery, Masroor Jewellery, Damas, Jawhara Jewellery, Pandora, The Watch House, Zen Diamond, and many more.

From statement pieces and elegant gifts to timeless classics and everyday sparkle, the Gold & Jewellery Flash Sale Weekend offers shoppers a unique opportunity to discover exceptional value across Dubai’s leading jewellery and lifestyle destinations.

As part of the Win Your Home in Dubai initiative, jointly led by Dubai Festivals and Retail Establishment (DFRE) and Dubai Chambers, Win Your Summer Staycations gives shoppers the chance to win one of four two-night luxury hotel stays in Dubai every week, in addition to the opportunity to win one of 11 studio apartments and the two-bedroom grand prize apartment by Binghatti Developers.

From July 5 to August 30, four luxury staycation winners will be drawn every Sunday alongside the weekly Win Your Home in Dubai apartment draw. Winning a staycation does not remove participants from future draws, meaning they remain eligible for subsequent weekly draws and have multiple chances to win throughout the campaign.

Eligible residents and visitors aged 18 and above can participate by spending AED 500 or more at any of the 1,000+ participating brands across more than 3,500 retail outlets across Dubai. To validate their entry, shoppers must scan the QR code available at participating locations and upload their receipt.

Also read: Want to ‘Win Your Home in Dubai’? All you have to do is shop

Shoppers who spend AED 300 or more in Dubai Festival City Mall will be eligible to win an MHERO vehicle as part of Great Dubai Summer Sale (GDSS). The offer is valid across participating stores, restaurants, and entertainment venues within the mall.

To participate, customers simply need to validate their receipt at the Customer Service Desk to be eligible for the prize draw.

Shoppers who spend a minimum of AED 200 at Mercato Shopping Mall and Town Centre Jumeirah from now until 30 August can enter a prize draw via the PrivilegePLUS app for a chance to win a Cadillac LYRIQ worth over AED 300,000.

Adding to the excitement, participating retailers in the Spend & Win campaign are offering discounts of up to 75%, making this summer shopping experience even more rewarding.

Majid Al Futtaim is rewarding shoppers through the DSS SHARE Millionaire & Cashback promotion during Dubai Summer Surprises from July 3 to August 30 2026.

Customers who spend AED 300 or more at Mall of the Emirates, City Centre Mirdif, and City Centre Deira during the qualifying period will be eligible to enter the SHARE Millionaire draw. A total of four winners will be selected, with each receiving AED 100,000.

Shoppers will also earn 20X SHARE points on eligible spend, with exclusions applying to luxury, electronics, books and stationery, and other categories as outlined in the official terms and conditions.

This summer, from now until August 30, customers who spend AED 200 or more with any Skywards Everyday partner or on Skywards Miles Mall will be eligible for a chance to be one of 500 lucky winners of 10,000 Miles.

Shoppers can also visit Skywards Miles Mall, an online platform featuring 3,300+ global and local brands, and receive an additional 2,000 bonus Skywards Miles on their first purchase of AED 185 or more when paying with a Visa debit or credit card.

Customers are encouraged to download the Skywards Everyday app to automatically earn Miles when shopping, dining, or unwinding across 500+ partners, both in-store and online.

The all-new DSS Luxe Edition debuts as a curated experience within Dubai Summer Surprises, designed to elevate shopping into a more refined, experience-led journey across Dubai.

Luxury shoppers can expect bespoke personal shopping and styling services, exclusive luxury pop-ups and immersive brand experiences, invite-only first look and access to limited-edition collections, and elevated loyalty rewards, gifts, and premium services with every purchase.

DSS Luxe Edition brings together the most elevated retail moments of the season in Dubai, with more information to be revealed soon.

Also lined up during GDDS are various Flash Sales from electronics, beauty and wellness, home and furnishings, to fashion and accessories, giving shoppers more reasons to visit malls and get the best valued deals and offers. Dates for these weekend sales will be revealed shortly but whether it’s a spontaneous shopping spree, chasing limited-time deals, or discovering something new, DSS is set to make every shopping trip more exciting.

DSS 2026 is supported by key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Marsa Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, Nad Al Sheba Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira) and talabat.