Dubai: UAE markets are preparing to receive the new generation of iPhones starting from September 18, according to circulating reports and expectations, making the country one of the first markets in the world to witness the launch of the latest Apple devices.
The anticipated date coincides with Apple's preparations to unveil its new devices today, in an event awaited by the technology and retail sectors to learn details of prices, specifications, pre-order dates, and the official launch in various markets.
The UAE is gaining special importance on the global technology product launch map, given the strength of the electronics and smartphone market, high levels of consumer spending, and competition between telecommunications companies, retailers, and e-commerce platforms to attract demand for new devices.