The Ministry of Human Resources and Emiratisation (MOHRE) announced the closure of about 200 social media accounts during the first half of 2026, in cooperation with the Telecommunications and Digital Government Regulatory Authority. The accounts were found to be promoting recruitment and employment services for domestic workers without the required licences and were not affiliated with any recruitment agencies licensed by the ministry.
The ministry said it will continue its monitoring efforts through an integrated system that combines field teams, electronic monitoring and tracking systems, and artificial intelligence technologies. These measures are aimed at detecting and addressing illegal practices, protecting Emirati and resident families, and ensuring access to safe and reliable services from accredited providers.
The ministry praised the cooperation of the Telecommunications and Digital Government Regulatory Authority in supporting the closure of unlicensed accounts. It said the integration of government efforts helps reduce illegal practices and strengthens confidence in the domestic workers services market.
The ministry explained that dealing with licensed domestic worker recruitment agencies provides more than a recruitment service. It also offers a framework of rights and guarantees, including clear contracts and pricing, adherence to approved procedures, and the ability to refer complaints or observations to the ministry. It also ensures that workers meet all relevant legal requirements and procedures.
The ministry urged employers and families to choose licensed recruitment agencies, describing them as the safest and most reliable option for recruitment services. It highlighted the guarantees they provide in protecting the rights of all parties. The ministry also stressed the importance of using official channels and verifying the source of offers and advertisements circulating on social media before taking any action or making payments.
It said licensed recruitment agencies operate according to established service quality standards and regulations. They adhere to approved pricing and service packages, provide workers who meet all legal and procedural requirements, and are subject to continuous monitoring by the ministry to ensure compliance. This contributes to a safe and reliable recruitment experience while safeguarding the rights of all parties.
The ministry also called on the public to report misleading advertisements or practices promoting unlicensed domestic worker services by calling 600590000. It also encouraged the public to consult the list of licensed recruitment agencies available on the ministry's website.
The ministry said it will continue to develop digital monitoring and enforcement tools in cooperation with relevant authorities. These efforts aim to protect customers before harm occurs, strengthen confidence in the domestic workers services market, and ensure that families receive regulated and reliable services that safeguard their rights.