Shah Rukh Khan is new Bigg Boss: Wins TV brand war against Salman Khan

Bollywood's King Khan, Shah Rukh Khan, has beaten Salman Khan on Indian television with more than a dozen brand endorsements.

Badshah Khan has emerged as the most visible celebrity on television in the first nine months of the year followed by Katrina Kaif and Kareena Kapoor.

The firm that released the numbers, TAM AdEx, takes into account advertising volumes for its analysis.