2.10 PM Friday, 29 March 2024
  • City Fajr Shuruq Duhr Asr Magrib Isha
  • Dubai 04:56 06:10 12:26 15:53 18:37 19:52
29 March 2024

Coke milk: Coca-Cola's dairy products to hit supermarket shelves soon

Lactose-free milk to be twice as expensive as normal milk. (YouTube)

Published
By Staff

If rumours are to be believed, Coca-Cola will soon be selling milk in the US called Fairlife.

Fairlife will supposedly be fortified with extra natural protein and calcium and will cost double the price of regular milk, reports Metro.co.uk.

A Fairlife spokesman told the UK daily: "In response to consumer demand for better, wholesome nutrition from safe, responsible sources, Fairlife, a joint venture between Coca-Cola and the Select Milk Producers dairy co-op, is excited to soon be introducing an innovative ultra-filtered milk.

"It offers consumers a dairy option that is sourced from sustainable family farms and provides strong market potential to redefine the category."

The company has launched a saucy campaign to launch what they term as 'extraordinary' product.