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21 February 2024

Apple to unveil New iPhone, iPad at March 15 event

By Reuters

Apple is looking to introduce new iPhone and iPad models at an event on March 15, according to a report from 9to5Mac.

The company may also introduce new band options for the Apple Watch at the event. An Apple spokesperson didn't immediately respond to a request for comment.

Apple last updated the iPhone, and introduced the iPad Pro, at an event last September. This time around, the update will likely not be as big -- especially if one considers screen sizes: The company is reportedly looking to introduce a new, smaller budget-priced iPhone dubbed the iPhone 5se at the event.

With a 4-inch screen, the device could sell for as little as $450. Effectively, the iPhone 5se would replace the iPhone 5s, which was introduced in 2013, but continues to be sold by Apple. The new device would mirror the look if the 5s, but come with more powerful chips and likely a better camera.

Apple may also use the event to introduce an update to the iPad Air dubbed the iPad Air 3, which may include some of the iPad Pro's features. The iPad has been a bit of a sore spot for Apple's business, with sales of the tablet falling below 2012 levels last fall. The company's most recent earnings report also showed that even the introduction of the iPad Pro couldn't stop falling iPad sales.

Then again, Apple isn't alone with a decline in tablet sales: New numbers from IDC show that tablet shipments declined by about 10 percent last year, with companies like Samsung and Lenovo also taking big hits.