Al Tayer Motors opens Dh200m showroom

Sharjah showroom and service centre will cater Ajman and Northern Emirates also

Al Tayer Motors, which represents major European and American automobile manufacturers such as Ford, Lincoln, Ferrari, Maserati, Land Rover, Jaguar, Spyker and DAF Trucks across the UAE, has opened a new Dh200 million showroom for Jaguar Land Rover and services centre on Sharjah-Ras Al Khaimah Road.

The inauguration ceremony was attended by Dr. Ralf Speth, CEO of Jaguar Land Rover, Matar Humaid Al Tayer, Board Member of Al Tayer Motors, Ashok Khanna, Chief Executive Officer of Al Tayer Motors, and Robin Colgan, Managing Director of Jaguar Land Rover for Middle East, North Africa and Pakistan.

Ashok Khanna, Chief Executive Officer of Al Tayer Motors, said the showroom and services centre will cater need and demand over the next decade in Sharjah.

Strategically located on Sheikh Mohammed bin Zayed Road, the showroom will cater residents of Sharjah, Ajman and Northern Emirates.
Khanna said Jaguar registered around 25 per cent increase in sales and 40 per cent by Land Rover.

“The luxury car segment is growing pretty fast and future looks bright,” Khanna said.

He the company is looking at the option of opening a showroom in Musaffah in Abu Dhabi by the end of this year. He said it will be a leased showroom and be dedicated to Ford vehicles.

The UAE was the second largest automotive market in the GCC after Saudi Arabia in 2012 worth estimated $2 billion (Dh7.4 billion), according to the Frost and Sullivan figures.

Total automotive aftermarket in the GCC countries in 2012 posted more than 15 per cent growth to reach $7.5 billion (Dh27.5 billion).

“Majority of (automobile) these brands expects over 25 per cent growth in 2013 (in the region),” said Ibrahim Mohamed Al Janahi, Deputy CEO of Jafza and Chief Commercial Officer of Economic Zones World (EZE), the parent company of Jafza.

Frost and Sullivan predicted a growth between 15 and 20 per cent across parts and accessories, tyres and tubes, batteries and lubricants over the next 5 years.

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