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28 February 2024

An eye for fashion...Dar Optics to offer diamond-studded eyeware

By V M Sathish

Taking designer eyeware a notch up, the Dubai-based Dar Optics Group is now setting up specialised VIP sections in selected outlets, which will sell eyeware and accessories comprising diamonds, gold, silver and even Swarovski crystals. 

Speaking to 'Emirates24|7', Payem Maleknejad, Global Executive Officer of Dar Optics Group said affluent customers in the UAE and other Gulf countries  are keen to have their optical glass frames studded with diamonds and in pure gold.