Continental Tyres shifts Mena HQ to Dubai

German tyre manufacturer Continental has relocated its Middle East and North Africa (Mena) headquarters from Hanover in Germany to Dubai to drive forward the expansion of its passenger and light truck tyre (PLT) as well as commercial vehicle tyre (CVT) replacement business.

“In line with our motto ‘in the market for the market’, through this step we are sending out a signal to our customers and to drivers in the region. We are aiming to use the new proximity to help us gain a better understanding of local requirements in more than 15 countries – and offer optimal solutions,” said Dr Hartmut Wöhler, Head of Marketing & Sales PLT Replacement for Europe, Middle East and Africa (EMEA).

With this move, the tyre manufacturer said it is continuing the systematic pursuit of its long-term strategy ‘Vision 2025’ as well as taking account of the cultural, commercial, and legal context in the Mena region. It noted that, as the new location brings all of the business unit’s functions under one roof, Continental will now be able to respond more rapidly to customer enquiries and wishes.

“We say to all of the employees who previously worked at our Hanover location had the chance to either move with us to Dubai or to take up another challenge within Continental Group. Our second base in Mena is now in Casablanca,” added Jon Ander Garcia, Head of PLT and CVT Replacement Middle East and North Africa, who is reporting to both Dr. Wöhler and Herbert Mensching, Head of Marketing & Sales CVT Replacement EMEA.

The tyre manufacturer has more than two billion euros invested in the expansion of production capacities, as well as in tyre technology and new processes and systems designed to facilitate sustainable profitable growth.

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