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23 April 2024

DMI to launch two new media platforms

Dhaen Shaheen being interviewed at the launch announcement (EC)

By Staff

Dubai Media Incorporated (DMI), one of the largest media groups in the Middle East, has announced the launch of two new media platforms to add to the organization’s portfolio. ARA Dubai magazine and Dubai FM radio, are set for launch in the coming months.

The two new products will be launched in early September and will reflect the diversity of the DMI portfolio which extends to TV, Radio, Online and Print Media.

ARA Dubai magazine and Dubai FM radio will constitute a new information window for Arab readers and listeners on issues relating to the various areas of daily life with modern, sophisticated and interesting entertainment content.

Expressing his thanks to Ahmad Abdullah Al Shaikh, Managing Director and General Manager of DMI, Dhaen Shaheen, Executive Director of Press at Dubai Media Incorporated, said: “The introduction of the weekly magazine and the new radio station would be a qualitative addition to the national, regional and Arab media.”

“The two new products will also reflect the integration between the various arms of Dubai Media Incorporated as they will act as a bridge to connect between the various media and channels of the DMI. These service offerings, not only confirm DMI’s commitment to being a source of information for the region, but it also solidifies our investment in talent and excellence in all forms of media and leadership,” he stated.

He also explained that ARA Dubai magazine is led by a team of experienced journalists who will be reporting on the latest developments and combining news, entertainment and information. The magazine will also have a digital version that will be applicable with smart devices and multimedia platforms.

Khadija Al Marzouqi, Director of the new Dubai FM radio station, stressed that Dubai FM with its Arab listenership and Gulf focus, will have its own identity particular to the UAE and reflects the spirit of Dubai,, while touching on the issues close to the Arabic light-hearted culture.

She said: “The new Dubai FM Radio would address young people through a range of songs, both modern and classical, which reflect the sense of today’s dynamic and energetic youth. The new Dubai FM radio will also present Emirati and Gulf music, besides other songs from the Arab World.

She also stated that there will be a large share of produced programmes, based on innovation and dynamism and a celebration of Arabic culture.

Ahmed Al Hammadi, Executive Director of Commercial Affairs and Marketing at Dubai Media Incorporated, said: “The vision of Dubai Media Incorporated reflects the top levels of leadership and is based on innovation and quality to keep up with the pace with the strategic goals of the Government of Dubai.”

Al Hammadi added that this comes through devoting a set of institutional values as DMI is very keen on providing distinctive media services with high quality standards and credibility to the region.

“Along with the development of quality and diversity of information services in order to satisfy the reader, viewer and listener - both local and Arab, DMI has not lost sight of the importance of choosing the best elements of information and entertainment with the application of best available technology to meet the needs of the public and gain their trust,” Al Hammadi pointed out.

He asserted that the element of success available to the two new media channels - ARA Dubai magazine and Dubai FM radio – is where they integrate with the group’s television channels, radio and print media, which have proven over the past years the success and excellence and DMI’s ability to develop content information in a language consistent with the requirements of the public and the accelerated rhythm of life in the region.

Al Hammadi stressed the ability to make available the two products with the highest standards of quality and excellence that the public is used to receiving from DMI’s various media channels.