Dubai hotels report heavy bookings for DSF

Dubai hotels are reporting heavy bookings prior to annual Dubai Shopping Festival (FILE)

More than two weeks into the Dubai Shopping Festival (DSF) and the city’s hotels are almost overbooked, exhibiting a huge interest being generated amongst the visitors during the festive month, a statement said.
Dubai hotels are overbooked owing to a surge in tourism traffic flow and the tempting hotel packages and deals have added to the rush.

While Moevenpick Hotels and Resorts recorded an average occupancy of 70 per cent in the first two weeks of DSF for its Ibn Battuta Gate Hotel property, the Accor group’s Pullman Dubai Mall of the Emirates hotel started the DSF period with 50 per cent occupancy levels, which has gradually been on an increase.

Emaar Hospitality Group’s five-star premium hotel brand, The Address Hotels and Resorts too recorded robust occupancies, the statement added.

According to The Address Hotels and Resorts spokesperson, all five properties of The Address Hotels and Resorts in Dubai – The Address Downtown Dubai, The Address Dubai Mall, The Address Dubai Marina, The Address Montgomerie Dubai and The Palace – The Old Town – recorded robust occupancy levels during the first two weeks of DSF.

“With a growth in tourist arrivals from across the GCC region, the Indian Subcontinent and China, occupancy levels continue to be strong. These visitors complement our traditional feeder markets of Europe and the wider MENA region,” said the spokesperson, adding that DSF, as one of the world’s leading shopping and entertainment extravaganzas, has played a “key role in stimulating the hospitality sector”.

The Dubai Events and Promotions Establishment, an agency of Dubai Department of Economic Development and organizers of Dubai Shopping Festival, has partnered with over 80 four and five-star hotels including beach hotels and resorts for DSF 2011.

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