The Oman-based brand distribution and retail management firm Enhance Operating Companies says it hopes to achieve a turnover of $1billion by end-2016.
A part of the of W J Towell group of companies, Enhance which has operations in Oman, Kuwait and the UAE says it has gone in for a significant expansion of operations with acquisitions and setting up of new infrastructure.
The Chairman of the W.J Towell Group Hussain Jawad inaugurated the state-of-the-art new Logistics Centre at the Dubai Industrial City near the Al Maktoum Airport on January 11 in the presence of the Board and management of Enhance UAE, their Business Partners and other dignitaries.
Koshy Mathew, Chief Operating Officer at Enhance UAE
Koshy Mathew, Chief Operating Officer at Enhance UAE says the Company has invested close to Dh100 million in the new facility that comprises of two new warehouses.
"The first facility which is about 163,000 sq feet was inaugurated on Monday while the second one will be ready by July this year. They feature state of the art facilities incorporating both shuttle and mobile racking features with different temperature zones from +22 degrees C to – 18 degrees C " he says.
With a fleet of over 160 trucks and 800 staff, he says Enhance UAE has emerged as one of the largest distribution companies, with a strong network across all retail segments and channels
"We have one of the largest direct distribution fleets in the UAE covering 5000+ grocery outlets and convenience stores," says Koshy.
The company distributes brands like Afia Oils, Napco, Americana Cakes, California Garden, Foster Clarks, Al Rifai and Nirapara -a south Indian brand of spices to name a few. They also distribute Nestle Professional products for the Food Service.
The company has expanded to incorporate other verticals such as food service and brand development. It acquired the Diamond brand in 2014 and has since rebranded its core product categories of Jams, Honey and Tuna to make it more relevant for today’s discerning consumer . “Diamond is a registered food trademark across 12 countries in the MENA region," he says.
Commenting on the market conditions, he says "The market went into a slight slowdown post Ramadan. However there has been an improvement since November. We expect 2016 to be challenging," he added.