UAE’s telecom major Etisalat has tied up with LinkedIn, the world's largest professional network with more than 200 million members worldwide and over five million professionals in the Mena, to hire staff.
Etisalat, it said, plans to transform the way it drives brand awareness and acquires top talent using LinkedIn solutions, including LinkedIn's flagship product, Recruiter, which allows companies to recruit the best passive candidates, (those not actively looking for work) with unparalleled search and collaboration tools.
"The telecoms business is driven as much by people as it is advances in technology. Having the best team is the difference between being a follower and a leader. As the Etisalat Group continues to expand, and as the telecoms industry becomes increasingly competitive, we need to promote the opportunities that are available in our company and grow our reputation as the employer of choice. LinkedIn gives us one click access to a skilled member base, at scale and will provide an opportunity to engage with a global talent pool," said Abdulaziz Al Sawaleh, Chief Human Resources Officer, Etisalat Group.
With over 80 per cent of LinkedIn's member base being passive candidates, a strong employer brand is critical to attracting the right talent. LinkedIn launched the Talent Brand Index as a simple metric which allows customers to benchmark and ultimately elevate their employer brand.
According to LinkedIn data, a strong employer brand reduces cost per hire by up to 50 per cent. 83 per cent of global recruiting leaders say employer branding is a critical driver of their ability to hire top talent. LinkedIn's career pages allow businesses to differentiate their business with video, banners and employee spotlights.
Ali Matar, Director, Talent Solutions at LinkedIn Middle East, said: "We are excited to work with Etisalat to help them transform their recruitment strategy. LinkedIn's Talent Solutions including optimized Career Pages, Work with Us Ads, and Recruiter are uniquely placed to help organizations find and retain the best talent by matching the right talent with the right opportunity."
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