Lakmé launches in Dubai

Lakmé, India’s most-iconic beauty brand, has been launched in Dubai.

This premium beauty brand offers cosmetics and skincare products is at prominent outlets like Lulu, Carrefour and Beauty Bay. It will available at more than 100 more outlets in the next couple of days.

It is the first foray into the international markets for the Lakme products and the company officials says the response has been highly encouraging, prompting them to look at other high potential markets in the Middle East region.

The brand will be retailing its premium product ranges including Lakmé Absolute and Lakmé 9to5.

The brand has always been at the forefront for defining seasonal beauty trend statements that are have been fashionably showcased at one of India’s biggest fashion events Lakmé Fashion Week that takes place bi-annually in Mumbai, India.
 
Purnima Lamba, Head of Innovation, Lakmé, stated: “At Lakmé, we believe that our colours and concepts have been part of the Indian woman’s life for generations and have influenced the way beauty has evolved.

“Continuing to deliver our world-class offering, it gives us immense pride to enter a dynamic market like Dubai. We are look forward to bringing our break-through products and meet the needs of the contemporary woman in Dubai”.