ME Pool & Spa 2012 expo opens in Dubai with over 80 exhibitors

The fifth edition of the biennial ME Pool & Spa exhibition has commenced on Monday at the Dubai International Convention and Exhibition Centre, in the presence of Hussain Nasser Lootah, Director General of Dubai Municipality.

The exhibition has attracted the participation of nearly 80 exhibitors from 16 countries along with over 250 industry professionals from all over the world, including architects, consultants, engineers, traders, dealers, distributors and contractors are taking part in the three-day event being organised by Reed Exhibitions in collaboration with the Society of Engineers in UAE.

ME Pool & Spa 2012 sees the introduction of the region’s first Green Pools Conference to highlight the event’s theme on building green pools and sustainable pool maintenance. The conference will discuss sustainable pools and spa facilities that use advanced, environment-friendly techniques and solutions in water treatment, maintenance and cleaning, in addition to highlighting innovative technologies in this sector.

Another key element of the event is the UAE Pool Industry Best Practices Awards, a unique networking platform that aims to reward, inspire and stimulate industry innovators, and to showcase the most outstanding pool and spa creations the region has to offer.

Tarek Ali, Exhibition Director, said: “This edition of ME Pool & Spa has been eagerly anticipated, especially with the regional construction sector steadily getting back on track. Exhibitors and industry professionals taking part in the event are keen to explore opportunities in the pool and spa segment, given the renewed investments in hospitality, travel and tourism infrastructure across the region. Moreover, the major emphasis on sustainability and green practices in this edition of the event adds a new and highly relevant dimension to the event.”

For his part, Essa Al Maidoor, Assistant Director General for Engineering and Planning at Dubai Municipality and President of Society of Engineers – UAE, said: “Our participation in the fifth edition of “Middle East Pool & Spa Exhibition” comes in line with the objectives of the Society of Engineers in the United Arab Emirates and Dubai Municipality to keep pace with the latest trends and to share best practices in the field of swimming pools in the UAE, as well as the adoption of standards and green practices, and the focus on innovation and competition in this sector. A lot of emphasis is being placed on creativity and innovation at this event, drawing attention to the global standards in green buildings and its adoption in Dubai. The event will also highlight the advantages of sustainable swimming pools and spas based on advanced technologies and eco-friendly solutions for water treatment, in addition to reviewing the best green practices in this domain.” 

ME Pool & Spa 2012 will also provide an informative platform to the regional and international visitors through the Project Village, to learn from Ventures Middle East, the construction intelligence partner of ME Pool & Spa 2012, about the present and future projects that will affect the demand for pools and water features in the region. Consultants from Ventures ME will be available for face-to-face interactions to discuss about key projects across the landscaping, residential and commercial building sectors.

Francesc Raya, President and CEO, Fluidra Middle East, Diamond Sponsor of ME Pool & Spa 2012, said, “With international brands gathering at this event, it is a perfect opportunity for us to showcase our strengths in providing reliable sources of quality water-related products to customers around the world. We have chosen this ideal platform to reveal our new turnkey projects for spa and wellness.”

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