UAE prepaid market to reach Dh66bn in 2015

The revenues for the UAE prepaid industry are expected to grow three-fold reach $18 billion (Dh 66 billion) by 2015.

This was stated by the organisers of the upcoming Prepaid Summit Middle East which will be held in Dubai on April 17.

This year’s summit will focus the rapid pace of evolution in the sector, as well as take a look at marketing techniques. More than 120 prepaid experts are slated to come together to share success stories, consider the future of the sector, as well as to table the challenges.

According to James Ratcliff, Editor of Cards International and spokesperson for the Summit, consumer expectations of prepaid are evolving very quickly, region wide. He said increased mobility, internet usage and a strong retail growth are the key influencers.

“Increasing consumer awareness of prepaid products is in turn creating new demands on those developing the products. The 2013 summit will bring the experts together to create a map for future. Prepaid continues to evolve across the Middle East, and the conference agenda clearly reflects that,” he added.

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